'Yuck factor': Research finds edible insects struggling to win consumer acceptance

clock • 4 min read
Credit: iStock
Image:

Credit: iStock

Peer-reviewed research finds insect proteins still failing to win over western consumers while also failing to make the grade on environmental benefits

Efforts to incorporate edible insects into Western diets continue to face a raft of consumer acceptance barriers, significantly hampering their potential to replace traditionally-farmed meat as a source...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

We need to give young men compelling alternatives to meat-heavy diets
Marketing

We need to give young men compelling alternatives to meat-heavy diets

Meat consumption has been declining in the UK, but young men appear to be bucking the trend, driven by pervasive gym culture ideals and protein misinformation, writes Hubbub CEO Alex Robinson

Alex Robinson, Hubbub
clock 09 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat
Marketing

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
Stuart Stone
clock 27 June 2025 • 4 min read
UK B Corp awareness reaches record 51 per cent
Marketing

UK B Corp awareness reaches record 51 per cent

New survey reveals almost two thirds of Brits use certifications such as B Corp to make decisions on which businesses to buy from and work for

Stuart Stone
Stuart Stone
clock 25 June 2025 • 3 min read